Take back your products.
Take back your customers.
Marketplaces are cashing in on your products and your customers - while you get nothing.
Returnal gives retailers and brands the trade-in path customers love. Stop churn, lock in loyalty, and put profit back where it belongs: in your hands.
Get ready to take back what’s yours.
The Hard Truth
Retention is hard. Acquisition is harder and 5–7x more expensive.
Most retailers focus on acquisition, but the real opportunity lies in retention. When customers feel valued beyond their purchase, they return. When they don't, you're stuck in an expensive cycle of constantly finding new ones.
The Big Why
Circularity isnʼt a trend. Itʼs the new normal. Smart retailers arenʼt just selling - theyʼre looping.
It's all about relationships
Currently:
Thrown away
Lost to eBay
Snapped up by competitors
With Returnal:
You build trust
Trust equals loyalty
Loyalty equals spend
The Problem
The Marketplace Monopoly
Marketplace users are your customers. Selling your products. Building someone else’s brand.
The only person not invited to the party is you.
- Every marketplace transaction is a loyalty leak.
- Every resale outside your walls is lost margin.
- A seller you didn’t re-engage, and a buyer you never met.
The longer you stand back, the more you lose.
The Solution
Reliance on discounting erodes brand value. Trade-in elevates it.
We arm you with the tools to stop customers walking away.
Give your customers a seamless trade-in path they actually love.
Stand out from competitors, increase conversion, and lifetime value (customers typically spend more than 3x their earned credit on their next visit alone)
Result: customers come back, not drift away.
The kicker? Accept competitor's products too and convert their customers into your brand ambassadors.
Why It Matters
Keep the brand. Keep the story. Keep the margin.
Retention
you
can feel
Customers don’t drift - they double down
Revenue that reroutes
Every trade-in funds the next full-price purchase.
Sustainability
that sells
Circularity with intention and impact.
We turn preloved products into reasons your customers buy again. Not into landfill. Not into someone else’s marketplace. Into your profit column, and your brand kudos.
Who We Are
Want to know more about what inspires us?
Jake & Luke have grown up together.They say you can’t choose your family, but they’ve chosen to be friends, confidants, and now change makers.
They have a belief in profit with purpose, and don’t shy away from the fact that doing good can and should be commercially attractive.
Co-founders Luke & Jake have over 15 years of combined experience in secondary market platforms.
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Gwynn Milligan
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James Butcher
Gwynn, a trusted retail leader, represents the voice of our customer and shares our passion for impact.
Our Chairman
James Butcher has 30 years experience in Supply Chain Tech and is a graduate of the CISL.
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