Frictionless
Trade-in Software
That Makes Profit Sustainable.

People trade second hand products every day.
Your customers and products are being lost to other marketplaces. Returnal supports forward thinking retailers to recover the value of those products and the customer at the same time.

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A group of four screens showing Returnal's proprietary trade-in software being used for different clients including Department stores, DIY retailers a Furniture retailers.

of users prefer Returnals solution to leading marketplaces eBay, Facebook and Vinted.

The average customer spends 215% more than the value of the credit they’ve earned.

of retailers revenue is expected to come from Gen Z customers by 2028 who buy second hand as a first choice.

A mobile fone showing the congratulations page of Returnal's proprietary trade-in software. It shows the message congratulations after a user has submitted their item for trade-in.

Do you sell great products but give up control of their resale, losing customers and value to other marketplaces?

Making the sustainable choice the convenient choice for your customers is a huge revenue opportunity.

Leveraging the trust you’ve built with your brand to build meaningful connections is a challenge the leading retailers of tomorrow are tackling.

With a simple mechanism to re-engage the customer, you become the obvious choice when they look to upgrade.

You need the right partner to deliver a tailored software solution that resonates with your customers and is geared towards your business priorities.

Get my brand's free prototype

“I find pre-loved to be a great way to afford brands that I love. Knowing I can trade-in also helps me justify the spend and by the time I look to upgrade, I’ll likely be able to afford new.”

Leveraging the trust you’ve built with your brand to build meaningful connections is a challenge the leading retailers of tomorrow are tackling.

With a simple mechanism to re-engage the customer, you become the obvious choice when they look to upgrade.

You need the right partner to deliver a tailored solution that resonates with your customers and is geared towards your business priorities.

Get my brand's free prototype
A smiling female student in a rust coloured cardigan, with long hair, sat on a pre-loved sofa. There is a plant behind her and two pictures hanging on the wall.

Strategic investment in circular models is needed now to turn this into a competitive advantage.

The global second hand goods market is worth north of £250Bn.

Sales of pre-loved is set to overtake new in fast fashion by 2029, with other markets following.


A iPad showing the collection drop off page of Returnal's proprietary trade-in software for a DIY retailer.

DIY Retailer
Use Case

Drive in-store footfall, increase customer lifetime value while minimising collection costs.

Read more
an iPad showing the buy back estimator screen of Returnal's proprietary trade-in software designed for a furniture retailer.

Furniture Retailer
Use Case

Customer retention, brand advocacy & Improved online conversion & marketing ROI.

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An iPad showing the main landing page of Returnal's proprietary trade-in software. Designed for a department store.

Department Store
Use Case

Reducing Customer Acquisition Costs & Gaining Market Share.

Read more

Increase revenue from circular models

Your tech team are up to their neck.

They don’t have the capacity to build a solution. Returnal’s plug and play Trade-in software is your secret weapon.

Fully branded, configured to meet your priorities, and no R&D budget needed.

Responsible procurement & supply chain resilience

You can edge towards incremental gains by engaging suppliers.

But there’s no greater value than procuring products already in domestic circulation.
It’s responsible, reliable, and isn’t impacted by issues outside of your control. (Think instability in the Middle East & blocked shipping lanes!)

Solve your customers problems with Return’s Trade-In software & see their lifetime value soar.

Get buy in from senior leaders

We get it, you’re a good person - you care about the planet (so do we).

But getting buy-in from senior leaders to step outside business as usual can be tough.
Returnal’s trade-in software is the place where the priorities of Sustainability, Commercial, Marketing & Logistics departments converge.

We help you address Scope 3 emissions, diversify revenue streams, and delight customers. A compelling business case.

Recognised by industry experts.

We help global market leaders leverage circular software to engage existing and new audiences again and again, ensuring they maximise market share and future proof their status as the world’s best-loved brands.

We won a place on the coveted Wincanton Innovation Lab against global competition to integrate our solution as part of their forward thinking strategy to deliver sustainable solutions to their customer base.

Get my brand's free prototype
Wincatons W2 Innovation lap logo. A Large W and a small 2 encased within an orange and navy semicircle.

Across the next 3-5 years all leading brands will reclaim ownership of their secondary markets and leverage its unlimited power to build trust and loyalty.

The Sustainable Development Goals logo. A light blue logo of the words "Sustainable Development Goals."

"To compound matters, Increased scrutiny and stringent legislation across the EU will lead to non compliance resulting in increased operating costs, reputational damage, reduced investor confidence, and even significant fines."

Abbie Morris - Compare Ethics

The IKEA logo.A Blue rectangle with a yellow oval in the centre and the work IKEA in capital letters in blue.

While you wait, rival brands will win the battle for the audiences you need.

"Through buyback we hope to make circular consumptions mainstream, making it easier for customers to acquire, care for and pass on products in circular ways."

Peter Jelkeby - Chief Sustainability Officer IKEA

The British Retail Consortium logo. A large BRC in purple and white.

"Industry leaders emphasise that brands must act now - not wait for consumer demand or policy pressures. As legislation and consumer expectations evolve, those leading the change will be the ones who thrive."
British Retail Consortium - 2024

Get my brand's free prototype
The cover of a childrens book showing a young boy smiling at a cartoon bin with big cartoon eyes.

Nurturing the next generation.

We've put our creative talents to use.

Request a free copy of our children's book Bin Man, explaining the concept of sustainability to Key Stage 1 children.

Grab my copy