Key priorities - Drive in-store footfall, increase customer lifetime value while minimising collection costs.
Returnals approach - Traded in products generate digital voucher codes that are only redeemable in-store with a minimum spend to qualify, the client incentivises store visits while increasing average basket spend.
Parcel drop-offs and in-store returns are incentivised through tree-planting provided by our optional and adaptive plug-ins. This reduces home collections and therefore the overall cost profile, maximising net revenues from resale and creating additional profit from the Trade-in Programme.
Key priorities - Customer retention, brand advocacy & Improved online conversion & marketing ROI.
Returnals approach - Knowing the sofa sales cycle is ~7 years, targeted marketing of Returnal’s Trade-in Programme provides the perfect platform for re-engagement. Offering value and simplicity to the consumer to upgrade at the optimum time delivers high-converting outreach and secures the customer for another cycle, significantly increasing their lifetime value.
Offering a commitment to collect ocean plastics as an incentive for leaving a review drives positive online reputation and peer tested recognition on the brand’s sustainability journey.
Key priorities - Reducing Customer Acquisition Costs & Gaining Market Share.
Returnals approach - Returnal’s Trade-In Programme delivers a chance to stand out in a competitive and crowded space. With a large proportion of manufacturer-branded domestic appliances, the opportunity here is supporting Trade-In for products that are also sold by competitors. Popular brands such as Kitchenaid, Smeg, Ninja and Dyson give customers a wide choice of retailer. The lure of credit clinches the customer decision in favour of our client. With resale revenue returned to our client, it delivers a customer acquisition strategy that generates revenue instead of costing.
Returnal helps brands shout about their sustainability credentials with confidence when considering inbound Green Claims legislation which increases market awareness and supports gains in market share.