Jake & Luke have grown up together.

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They say you can’t choose your family, but they’ve chosen to be friends, confidants, and now change makers.

They have a belief in profit with purpose, and don’t shy away from the fact that doing good can and should be commercially attractive. 

Seeing those two things as bedfellows makes for a compelling proposition in Returnal.

Nearly a decade’s experience working together behind the scenes in the world of reverse logistics and secondary markets has highlighted the problem retailers face.

How do you balance rewarding sustainable behaviours with generating revenue and the ugly work of cost cutting in the current climate?

As consumer attitudes shift, we have seen the market place boom – the manifestation of an appetite for taking responsibility for our actions, and a growing pressure for the best-loved brands to reflect those choices so they can remain exactly that - best-loved.

So, what is the opportunity?

A solution that allows retailers to commercialise their products not just once, but multiple times, in multiple ways – and multiply market share in a competitive landscape.

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And how does Returnal make that possible?

By enabling innovative and forward-thinking retailers to align their voice with the voice of the collective consumer and future proof their brand identity.

A branded solution that makes the sustainable choice the convenient choice for their customers, whilst accessing the retained value in pre-loved products. The holy grail.

The gift that keeps on giving!

It would short sighted to see ‘the retained value’ in pre-loved products as simply the resale margin. It runs much deeper than that. The hidden value makes for an even more compelling argument.

First there is the acquisition of competitor’s customers. Imagine your ideal customer deliberating over a new purchase. They bought from your main rival before, and it’s time for a replacement. This time you’ve matched their price, but they don’t have Returnal’s buy-back solution. All other things being equal, the fact that you will reward them with credit to spend for taking a couple of minutes to upload your competitor’s product is the deal-clincher.

In that moment, you’ve acquired a customer, and a product that has a margin built into it.

How much does it usually cost you to acquire a customer? You’ve just been paid to do it.

Now take that and multiply it by the average 1.7x uplift in basket value you can expect to see from your credit amount.

What price do you put on the feel-good factor you just enabled your customer to take away by keeping an item out of landfill? An item they might have taken to the tip. Or listed on a marketplace to be faced with late night enquiries and doorstep negotiations they don’t have time for.

Now times that by your average customer life-time value and your close to seeing the real value of Returnal.

But that’s not all…

Our partnership with ekko not only gives your customer relatable metrics to quantify the good they have done – but you the retailer receives the cumulative total of this impact to celebrate what you have facilitated through connecting with your customers in such a meaningful way.Your brand stands out in the crowd. 

Then factor in the customer insights your data offers in terms of highly targeted remarketing opportunities, knowing exactly which customers prioritise sustainability and understanding their selling and purchasing habits.

Not convinced yet? Our commitment to you…

We’d love to understand why as we’re always looking to improve the holistic benefits we can bring.

Contact us to let us know what the friction is, and we will offer you a free strategy call to discuss your priorities, processes and offer a tailored solution.

Jake & Luke